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So if your mobile site is lacking, your rank in SERPs is more likely to take a hit. For Google, the mobile-friendly criterion continues to be a ranking signal. You can test the mobile responsiveness of your site using a free tool such as Google’s Mobile-Friendly Test.. Add to the convenience of users by supporting your website with a well-designed user-friendly mobile app. Failing to Optimize for Local Search Local SEO contributes significantly toward the changes in ranking. If physical presence is key to the success of your business, you should not neglect local SEO. Local SEO is even more important for mobile phones.
These days, most potential customers look for the contact information or address of a service/store on their mobile devices. Approximately 76% of the people who use their smartphones to search for something visit a related business within a day. Around 28% of the Whatsapp Number time this search results in a purchase. Of all the ‘near me’ searches, mobile searches make up 84%. These are significant figures. Do not miss out on the opportunities that local mobile SEO offers. First things first, you should optimize your Google Business Profile.

Your contact information should be accurate and displayed prominently on your mobile site. Ensure that your NAP (Name/Address/Phone Number) is consistent, as differences can negatively impact ranking. Use local keywords to adapt to local searches. You can use AI for keyword research and for creating relevant content ideas. It will help your site appear in more local results and increase website traffic. You must optimize your mobile site for local consumer behavior. Check out this free local SEO resource for more information on how to do so. Missing Structured Data Structured data provides Google with explicit clues about the page content.
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