Forms should be created as straightforward and clear as possible to avoid any confusion. Create web form titles with clear form field titles and position the form where it flows naturally with the rest of the website and or email content. Use the correct form fields. The right form fields will allow your visitors to provide you with the answers they need. For example if you are creating a survey please use multiple choice responses. When you use text input fields make sure that the input field's character limit matches the expected length of the answer. Don't forget the submit button. Yes this seems obvious right but it is a common oversight.
Be sure to provide a button so visitors can easily submit responses and avoid any confusion. Be organized. If your web form is long stick to a one-column format to make it more aesthetically pleasing. Also place field labels above the corresponding input fields for easy Email Marketing List reference to make them easy to read. Create visually appealing forms. You may have heard the saying that you never get a second chance to make a first impression. This definitely applies to web forms and how they fit into the overall design of your website or marketing emails. In fact studies show that it takes milliseconds or seconds for users to determine whether they are going to stay or leave your website.
Your web form should be consistent with the visual appearance of your company's website so it doesn't look suspicious. You'll also want to make sure that the colors you use both suit your current design and have enough contrast with your background. Explain yourself. It's important to anticipate questions when creating a web form and make sure to explain why specific information, namely a phone number, is requested. Doing so can also help your business come across as professional and trustworthy. Protect your web forms. Creating a secure web form will ensure your lead information is protected and increase submission rates.