We can talk about how to achieve one.

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In a return on your investment. diagram showing high click through rate with low conversion rate means higher costs So your goal is not to get the highest click-through rate, but the highest qualified click-through rate possible. But wait, one more thing. Another piece in this equation is the keywords you’re bidding on. Some keywords come at a high price, such that even if those clicks are converting, you’re not yielding a return on investment with your ad spend.



So ideally, you want a high click-through rate on keywords that are not just relevant, but also affordable. What is IT Numbers a good CTR in Google Ads? So, provided they’re relevant and affordable keywords, what is a good CTR in Google Ads? What does it take to land an “above average” score on your expected click-through rate? Let’s take a look back on the chart from the intro, which contains industry averages: average click-through rate benchmarks Catch our latest Google Ads benchmarks here.





For many industries, an average click-through rate is between 4-6%. So a good or above-average click-through rate in Google Ads would be something like 7-9%. If you’re in the travel, automotive sales, or real estate industries, however, where average CTR is 7-9%, you’d want to strive for 10-12%. But if you’re in the arts and entertainment industry where the average CTR is almost 11%, you’d be looking at 13% or higher. How to improve click-through rate in Google Ads Now that we know what click-through rate is, how it impacts your Google Ads performance and what it means to have a good click-through rate..