Google regularly pushes for short

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If it’s a concise description of a topic, try doing the same—but with a little extra valuable info (if you have some expertise in the area, this is where it would come in handy). Always try to beat the value of the current featured snippet with the content you’re optimizing. Know your audience’s intent Part of optimizing your content is understanding your audience. When people search certain keywords, they are looking for a specific answer—they may not know what that is, yet, but you should.

You have to know what kind of answer they’re looking for. Knowing that will help you understand how to best answer their query. I dive deep into this topic in my other guide on how to make helpful content. Crafting the right response makes it more likely for CY Lists your content to become a featured snippet. Make your content concise and informative. Aside from using the right type of content, you have to make sure your answers are succinct and relevant to the query.




Make your answers as to the point as possible (think 2-3 sentences, max). Why? yet informative answers in the featured snippet. So, we know this is the way to go. Another pro tip: add a quick summary section to your articles. You might have seen this in other websites. I’ve also started doing it while I refresh some older content of mine, like this section I added to this article, and some of my older but high-performing work, like my guide to aggregate rating schema. the tl;dr section that was made for the article on how to add aggregate rating schema Adding a “too long, didn’t read” (tl;dr) to your most popular pages is an easy way of gaining a few featured snippets here and there.