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Because, for example, if you have a smaller budget, it is better to run one campaign with a slightly higher budget than several campaigns with a smaller one. An example of this would be a situation where we have product groups. We will launch one campaign for each of this product group, wanting to see which group will attract users the best and which campaign will perform the best. And with a budget of PLN , we will set a budget of PLN for each of these campaigns.
When doing external consultations at the digitalk agency, I come across that sometimes clients America Cell Phone Number List actually do this. This is not the best solution, because even assuming that the cost per click is PLN -, in less competitive industries, this campaign will collect one click in one day. So, in fact, the reliability of this test and these results will be extremely low. In such a case, when we have these PLN and different product groups, it is better to choose one category on which we want to focus, launch one campaign with a budget of PLN and see what effect it will bring. Because with these PLN , the Google algorithm will be able to learn our target group, it will be able to learn the ads and we will be able to draw conclusions.
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whether this advertising actually makes sense. AJ: I think you said a very important thing now, because it's also something I often encounter in the more familiar world of Facebook advertising. That starting from the assumption "I have little money", someone makes the next assumption "I have to use it as effectively as possible". Theoretically, what we said earlier, and this is some of the conclusion, confirms this exactly. That is: check the target group carefully, analyze the long-tail phrase, all these technical Google terms.
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