Product in ecommerce is often determined by

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Competition. Stores strive to stay competitive, which may result in lower prices or offering additional benefits. Value and customer perception of the product One of the most important factors influencing the price is the value of your offer to the customer. As we mentioned earlier, price and quality in an online store do not always go hand in hand. Many consumers are willing to pay more for a product of similar quality but offering unique eperiences or allowing them to belong to a specific group. To determine the value of your offer to the customer, conduct survey or


market research. Thanks to this, you will determine how much customers are willing to pay for goods with your logo. Customer profile The customer profile is also a factor influencing prices in ecommerce. The costs of purchasing Saudi Arabia WhatsApp Number a product should be tailored to a specific group of recipients  each group has different epectations regarding price and value. For eample, in a store with professional photographic equipment, prices will be higher than in an online store offering cameras for amateurs looking for cheaper alternatives. Marketing strategy Price optimization in ecommerce should also take into account the company's marketing strategy. Brands that want to position themselves as premium should offer higher prices while emphasizing the





advantages of their products. Low prices will, in turn, attract more customers, which is important in highly competitive industries. Act coherently and effectively online! See what we can do for your ecommerce! What are the most popular product pricing strategies  Ecommerce can use various product pricing strategies  there is no single one that allows you to maimize profits in an online store. It all depends on the abovementioned factors. However, it is worth getting to know the most popular pricing strategies and their advantages and disadvantages. Product price based on cost Costbased strategy or breakeven pricing is a businessoriented pricing method. It is one of the simplest ways to set a price. It works well for newly established or small estores. In a costbased strategy, the price does not depend on how much the customer is willing to pay, but on how much profit the entrepreneur .