Discover Eventbrite best practices . .

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Event Marketing Large companies and corporations have traditionally included events such as conferences and galas in their marketing mix, and although these will not disappear completely in the long term, the  pandemic has shown that digital is the way to go, at least in the short and medium term. As we have witnessed during the pandemic, online activities can be a lifesaver at times, not only for marketing and sales activities, but also for overall business strategy and ROI. Therefore, instead of inperson events and conferences, webinars and similar events should be part of your strategy for the coming years. This will require a reorganization of your budget and a rethinking of how to transfer inperson events to the online environment.


Optimize assets with SEO and Paid Media As a corporate marketer, you probably already have Bulgaria Phone Number List a good base of content, channels, partners, etc. Now is the time to make all of these assets work for you by maximizing search engine optimization and paid media. Search engine algorithms and user search habits are constantly changing. That means you cant just publish content or campaigns without going back and optimizing. The goal is to make SEO attract potential customers by optimizing keywords, localization, loading time, responsiveness, domain authority, link building, and more. Additionally, you can reinforce organic with Paid Social and Paid Search, since a large company like yours will have enough budget to do so.





A great tool for optimizing organic content, it has been developed by the Inbound Marketing experts at HubSpot, Pillar Pages and Topic Clusters . They help you organize your content around central themes pillars, with linked supporting themes. This helps search engines establish relationships between your content and helps you climb the search rankings. . Expand into new markets and business opportunities The core business is extremely important for corporate companies. Your Buyer Personas , markets, audiences, segments, etc., have been defined for years.