Common mistakes when working on Zen and how to avoid them

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In our practice, we most often encounter the following mistakes when promoting with the help of Zen: Lack of understanding of how the algorithm works . Zen's smart feed is, first of all, an excellent algorithm that can analyze user interests and narrow the audience. He just needs to be taught how to do it. The Zen algorithm is similar to a Tamagotchi, which needs to be regularly fed with content, while explaining to the “pet” who to show your content to. Running a successful blog requires understanding the audience you want to interact with. Without this knowledge, you can miss the thread that connects you with your readers. Then the algorithm will get confused and your channel will receive pessimization, that is, a limit on the number of impressions. How not to do it : analyze your target audience, carefully study their interests and pain points, prepare content based on the information received. Insufficient quality of content .

It's easy to get lost among the many Zen blogs. Visitors want to  Email List  see original and high-quality content that will offer them something new, interesting and useful. Poorly written articles that lack grammatical accuracy and structure will fail to attract and retain readers. There are also certain subtleties regarding the design of the article. For example, you should not make material shorter than 2,500 characters. Finishing an article (one of the most important indicators of Zen) is 40 seconds. On average, a person reads 1,500 characters during this time, but if he skips a paragraph or reads through a word, then finishing reading will not be counted, and the algorithm will think that the article is not interesting. How not to do it : generate content that is unique and interesting to your target audience, experiment with materials, their types and presentation. Be sure to analyze the results. Misuse of SEO .

   


If you don't follow the basic principles of content optimization for search engines, your blog may fall through the cracks and fall through the cracks. Zen blogging requires the ability to select keywords, create informative titles and meta descriptions to ensure that your content is visible to search engines. Keyword selection example Keyword selection example How not to do it : analyze the key queries of the target audience you are interested in and use them in article titles, materials, create correct meta descriptions. Using clickbait images and headlines . Are you a dentist owner? Let's put a bright snow-white smile in the main photo. Are you selling cosmetics? A shelf with branded products is perfect. Of course, we are being ironic. The fact is that all such images will receive pessimization, because strong emotions and branding in illustrations are considered clickbait. This image is not clickbait. Image taken from open sources This image is not clickbait. Image taken from open sources A postcard like this is clickbait. Image taken from open sources A postcard like this is clickbait. Image taken from open sources How not to do it : select images relevant to the content of the materials, do not use exaggerated emotions and obvious branding. Eliminate these 4 mistakes from your work with Zen, and this will have a qualitative impact on the coverage, readability of materials, involvement and loyalty of your audience, which will directly affect the volume of traffic generated from Zen to your website and the likelihood of its conversion into leads.