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The last, but one of the most important. In BOFU, offers are a must, whether they are based on reduced prices, rush tactics such as small stocks or limited editions, product launches or exclusivity for a certain period. When you add social proof to the equation, you increase the impact of your offers and attract more customers. Here's how: Strategically add reviews to your offer landing page and PPC ads used in promotion.
Post updates and send emails regularly during the offer campaign, in which you announce how many people have bought so far, how long the offer is still valid and which are your favorite products. Mark the bestseller or trending Job Function Email List products with promotional marks (icon) - customers love to buy socially validated products. Or you can use timestamps with "Approved by x expert". As entrepreneurs.
ECommerce and business, until we go through an experience, we have only one benchmark: good practices. Your customers are in the same scenario; until they buy from you once, they don't have 100% confidence that you can give them exactly what they need. And even after they do that, they continually need evidence to maintain your credibility in their eyes. Use social proof. Get inspiration from this article to test strategies in your business.
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