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E-commerce has grown exponentially in recent years, thanks to the extraordinary period we have experienced and the numbers speak for themselvesIt is also an evolution that distances itself from appearance and puts its uniqueness and environmental impact first. According to oneMintel studythe topics that will capture users' attention will tend to be increasingly focused on: ethics and sustainability.
Chinese consumers are ready to boycott unethical companies; importance of expressing one's identity: 68% of US consumers would like to see advertising relating to the beauty sector more in line with real life; importance C Level Contact List of breaking down barriers and feeling free : 75% of Italian consumers are always looking for what can simplify their lives and 60% of US consumers are concerned about relying.
On brands that reflect their values. Other trends include: Mobile devices account for 71% of retail traffic and generate 61% of online purchase orders, according toStatesman. 2023 will likely continue with this upward trend, amplifying online purchases from mobile. Social media continues to be an important medium for online shopping. Global sales via social media platforms were estimated at US$992 billion in 2022 and forecasts suggest.
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發表於 2023-11-27 14:13:53