This is the moment when the potential student

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A blog with content about careers, well-paid professions, types of courses offered by your institution, can be the starting point to win over a student. In the following phases, other issues can be addressed to help the potential student move from one stage of their journey to the next. What are the stages of the student journey? The content needs to be relevant to the reader and that means it needs to be offered according to the stage that potential learner is at in their journey.


So, to increase the chances that your will be chosen, you need to follow USA WhatsApp Number Data the student in all the phases they will go through, offering personalized, quality and relevant content for them. Throughout the journey, each piece of content will have a specific format and theme to take the reader to the next stage. For example, a post that talks about an entrance exam and offers tips on how to prepare will be a good topic to address with the goal of attracting and generating traffic. Now, let's find out what are the stages that a student goes through on their journey to becoming a student at your.





Discovery and perception of a problem This is the moment when the potential student discovers that he or she has a problem. This can change according to the objective and challenge of each one, which may be the need to specialize, to choose a career in the job market or even to expand one's knowledge. For example, Ricardo has already graduated and is in the job market, and he has the motivation to grow within the company he works for and he has a problem: he does not know how to achieve it. . Consideration of the solution Here, Ricardo is already aware of the existence of his problem, and begins to consider some solutions, but he still does not know what the next step is.