How to advertise on Linkedin?

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Before showing you how to advertise on Linkedin, it's worth remembering that the name of the tool that performs this action is Linkedin Ads.

Now that we know this, access your or your com Chinese Overseas Asia Number Data pany's profile on Linkedin, open the “Solutions” menu – top right corner – and click on “Run ad”.

After that, you will be directed to the platform's Ads Manager.

On this page, you can manage ongoing campaigns or create new ones.

Additionally, you can still find important information about how to advertise on Linkedin.

You will then be directed to a page where you will choose which account the ad will be served through, the payment currency and which URL should be linked to the campaign.

After clicking on “Create account”, you will reach the most important moment of your campaign: choosing the type of ad.

Currently, there are three ways to advertise on Linkedin for companies, as we can see in the image below.

Check out the differences between each one:

Sponsored Content
The goal of this business LinkedIn ad model is basically to promote your content as much as possible with targeted campaigns.

To do this, the platform allows you to insert ads in the place most visited by your visitors: the news feed.

Furthermore, content only appears to users who are interested in similar subjects, which is defined through precise data.

Text Ads
This way of advertising on Linkedin allows you to create simple text ads that aim to generate quality leads and traffic.

In this campaign model, your company will pay for clicks on the ads, meaning you will only incur costs if you get results.

Sponsored InMail
This business Linkedin ad model allows you to send assertive messages to a segmented and qualified audience.

Furthermore, this type of ad can be viewed on both computers and mobile devices, increasing your chances of conversion.



Continuing our step by step: after choosing one of the ways to advertise on Linkedin, you must define the segmentation of your campaign.

Within this, it will be necessary to think about factors such as location, sector and company size.

Even the positions and hierarchical levels of the people you intend to reach with the ads must be specified, such as CEO, analyst, coordinator, etc.

Other information, such as preferences within the platform, gender and education level of the target audience also need to be chosen to target your ad efficiently.

After managing all this part, the final moment of creating your ad has arrived: payment.

At this stage, you will adjust your budget, defining how much you will invest when advertising on the social network.