La Casa De Carlota & Friends creates an "Activist Content" unit

nurnobisorker44

La Casa de Carlota & friends, the Creative Activism company that was born more than 8 years ago, specialized in helping companies build relevant and competitive brands based on more human, more social and more transformative purposes, has developed within the consultancy, an area specialized in generating creative content for the purpose of brands. “It is not just about saying, but about acting and championing transformative projects based on a coherent and transversal purpose with the company's marketing,” explain the two leaders of the project: Jordi Guix, who joined the team last year and is responsible for strategy and José María Batalla founder and creative director.

The team has been joined by Alexis Diaz, head of the design studio and scriptwriter for high social impact television programs and the collaboration of the production company Harpo Entertainment, which helps us produce and distribute this type of content and with which we are already working in two projects that Guatemala Mobile Number List they will market.” Acs Not Ads According to José María Batalla and Jordi Guix, the famous “ Purpose ” that companies are adopting has generated a need to make the relationship between brands and their consumers tangible in transformative and activist projects, championing causes and initiatives not directly focused on sales. This new attitude of brands cannot be announced only with traditional creativity and advertising, more accustomed and designed to sell products and services.



The Purpose of brands needs another type of creativity capable of generating more transversal content that makes this purpose real and credible. A communication based not on advertisements but on transformative projects. It is what we call at La Casa de Carlota & friends, “ Activist Content ” and that can materialize in a long-term program to champion the health of people and the planet through organic food, for Veritas supermarkets. ; a program to lead the fight to care for the environment for a Unilever shampoo in Mexico, or the creation of a national soccer championship to promote inclusive sports for athletes with intellectual disabilities, La Liga Genuine, for LaLiga de Futbol Profesional. La Casa de Carlota & Friends is a BCorp company and at its creation, it revolutionized the creativity industry by launching an innovative design studio.