Digital Marketing success

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At the end of the th century. The AIDA model explains that, to guide the consumer to the purchase , it is necessary to attract attention, maintain interest and generate desire so that they can then make a decision. A = Attention I = Interest D = Desire A = Action At the beginning, the model was used mainly in the production of printed advertisements , proposing that they have visual elements in each of the stages. In this way, the recipe for success was based on: ADVERTISEMENT attractive image, interesting subtitle, educational text body, and contacts of the advertiser so that the consumer could reach the product. Obviously

, that was a long time before the Internet came along. Lewis Chinese Australia Phone Number List never even dreamed of the potential of the AIDA model for Digital Marketing success . However, I already understood the importance and some basic principles of converting customers . These principles are currently applied in both Marketing and sales, since it is necessary to guide the customer during the purchasing process . Here we will explain each of those stages in practice and how to use the concept to increase sales! How does the AIDA model work? The evolution of Marketing allowed AIDA to be used in other forms of dissemination of a brand or





product, such as advertising on television and Content Marketing in the digital medium. There are important factors such as age, lifestyle, culture and motivations, which influence people's way of thinking, reflecting their behavior and also their purchasing decisions. Before applying the AIDA model in your marketing strategy, it is essential that you consider who your brand's buyer persona is. With that in mind, we can now more precisely discuss the meaning of each word in the A