When does the incendiary become scandalous

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That’s some USDA-approved, grass-fed intent no matter how you slice it.When I was looking for car insurance a little while ago I, like any good capitalist pawn, searched for “car insurance quotes”. The first ad that popped up was for Geico, so I clicked.After entering my zip code, I was taken to a UI asking for more information. It had this rad little slider at the top.customer information insurance marketing tacticsUltimately the rates quoted weren’t good enough to warrant making a change, so I left the website.And then it started…geico struggle insurance marketing tacticsThis orange dude and his boy, Mr. Large Latte Tomorrow…geico latte insurance marketing tacticsAre still following me.

I’ll never click on them. But if I see my rates increase for some silly reason, or I have a Benin WhatsApp Number bad customer service experience, how in the world do I not spend 15 minutes maybe saving 15% or more on car insurance?Allen FinnMEET THE AUTHORAllen FinnAllen Finn is the co-founder of Toasted Collective, a cannabis-focused digital agency. Many moons ago, he worked at WordStream, where he reigned as fantasy football champion for some time.See other posts by Allen FinnWe’ve made the case for controversial marketing in the past. Campaigns that rise above monotony, trigger a strong emotional response, and drive widespread engagement can experience unprecedented returns on investment.





The name of the game—in advertising, as in most aspects of life—is balance.? When does gender targeting become sexist? At what number of Monday bathroom breaks, having already taken five, have you officially taken a sick day?No matter the medium, these are the questions (the first two, to be sure) we marketers must ask ourselves before embarking on an against-the-grain, or an “out there” campaign. Luckily for us, there are myriad advertisers in recent history for whom abandoning the cookie-cutter has also meant abandoning common sense. Just the same, plenty of campaigns have found the line, toed it deftly, and enjoyed rampant success.So the question remains: Where is the line.