It’s the same principle but with marketing

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For each article published, it will be easier and easier to get a return on investment. There is no tunnel logic or any performance indicators. It’s about visualising operational tactics. Marketing flywheels are therefore great visualisation tools for raising awareness of the investment needed before getting a result with a marketing strategy. 3. The holistic theory And what if these views were false.

What if marketing was just a set of inter-connected entities? Have you ever Phone Number Data watched Avatar? Each being is connected. actions. danseursWe shared André Chaperon article praising the merits of holistic marketing and develops this concept. His view is very true, and interesting, and he advocates our one and only objective here at Plezi: having happy clients.




It’s not about isolating everything, all the time, in order to optimise it. You need to have an overview of acquisition and loyalty. This goes against the idea of “Growth Hacking” which states that everything must be tested and optimised, without necessarily thinking of the wider repercussions of our actions. And like any good theory, holistic marketing has been developed in opposition to the marketing funnel, described as too linear and false.