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According to insiders, the "picture message" function is a routine optimization of the content landing page of the WeChat public platform. The original intention is to provide creators with diversified content production soil and provide users with diversified content consumption patterns; August 2022 WeChat has started to upgrade and test the "picture message" of the public account in March. "In the first half of the Internet, everyone does their own thing. In the second half, you do mine and I do yours, and then wait until you find what suits you, and then form a new balance." As Weibo CEO Wang Gaofei said, in the form of pictures and texts The "notes .
Creation and interaction threshold is lower and more suitable for UGC production. It can be regarded as a roundabout way for WeChat to face the short video offensive, that is, more differentiated Cyprus Mobile Number List users. 1. Is WeChat forced to add “Little Red Book”? Originally, WeChat continued to strengthen the potential of traffic linkage through various components. It is a mature ecosystem with social relationship chains, unified account systems, reading habits, and payment mentality. It can be called a national-level application like "water and electricity media" in the mobile Internet era. However, as the growth curves of platforms such as.
Douyin and Kuaishou become steeper, on the one hand, the attention and time of netizens are obviously occupied; on the other hand, social intrusion is becoming more and more obvious, such as fan groups, friend chats, and video comments are all interactive scenarios. , new social networks are being built around short video content formats and creating a new popular way to plunder mobile Internet traffic. Tencent founder Ma Huateng once said in his early years, "Everyone in the Internet industry will have a huge sense of crisis - the rapid changes in products and user needs here, and the deep reliance on R&D technical capabilities are unprecedented. .
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發表於 2024-2-24 20:27:56