A dissatisfied customer will quite naturally

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You should have an increased focus on the following types of content: Case studies Product demonstrations or brochures Customer testimonials Purchase forms / Contractual documents Getting started guides Online resources for users 4th stage: Post-purchase Just because someone has purchased your solution doesn’t mean you should forget about them. want to share their experience with those around them.


On the other hand, a satisfied customer won’t always become a strong deutschland phone number advocate for your company. Unless, that is, you encourage them to do so. The aim of content at this stage, therefore, is threefold: To ensure customers don’t have any reason to be dissatisfied To create loyal customers To encourage satisfied customers to become brand ambassadors To do this, you need to ensure you tell customers about any new additional features and about any complementary products or services.




Generally speaking, anything that might have an impact on their customer experience is an opportunity for you to communicate with them. Now is the right time to put in place a customer loyalty campaign. There are a number of different ways you can do this: Newsletters / Emails Satisfaction surveys User communities We not only have case studies on our site, but our customers also join us to create content as well.