App User Engagement Metrics User engagement

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The number of visits is real, but the keywords driving the visits have been changed to maintain anonymity. Get data about your application To get data about your application's performance, is provided. Like the Admin Center, you'll be able to master user engagement metrics that can influence your app's ranking. However, keyword data is even scarcer than . You can only see the total number of impressions your app icon received on.

If you notice a drop in traffic for both your and apps, you can use your Admin Center data as C Level Contact List a proxy for keyword performance. If you use an app rank tracking tool (such as ), you can go some way to filling in the gaps in your knowledge of the keywords that might be driving traffic to your app. Steps Analyze  metrics that support a good user experience can have a big impact on your app rankings, and be open to it. Google says user engagement metrics such as app crashes, app rates (apps become unresponsive), and negative reviews may limit exposure opportunities on.



While Apple isn't as aggressive as Google in providing information about engagement metrics, they do say that app ratings and reviews can impact App Store visibility. Ultimately, want to ensure that apps provide a good user experience, so they are likely to use a range of additional user engagement metrics to rank apps in . As part of your investigation, you should understand how the following user engagement metrics may have changed during the time period when you saw a drop in traffic to your app.