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With the large increase in the number of online stores, it is not surprising that many companies are starting to look for additional ways to increase profits. Our client – perfume and perfumes store “Mir perfume” – decided to use email marketing to attract the target audience and convert it into regular customers.Previously, the client has already conducted mailings, so we were faced with tasks:resumption of email and mailing, which has not been held for more than 1 year;activation of subscribers;reactivation of “sedigent” subscribers;Increased customer base;Increased sales.WHAT WHAT WHAT WOULDERS1. Technical settings
(registration of domain mail, setting up DKIM and SPF, registering a domain in services* for obtaining statistics on the delivery and opening of emails to Yandex and Mail.ru).Setting up technical aspects made it possible to deliver emails to the Inbox folder and not get into spam.2. Collection of shopify website design subscribers with the help of a pop-up window with a subscription form Prepared by us pop-up window for the "Peace of perfume"using the subscription form in the wet newsletters for "old" subscribers (sending 2-3 times a week of useful information, tips, special offers, The newsletter was held on Mondays, Wednesdays and Fries (chain) of emails for new subscribers (development of a content plan and adaptive design for 10 emails, setting automatic mailing).Here is one example of a welcome chain Trigger Letters After SubscriptionE-book as a gift for subscription!How to Build 2000+ Emails to Your Subscriber BaseSubscribe to the email newsletter of our agency, and you will receive a step-by-step guide with practical working advice.We promise not to be spam. We will share only the most useful materials.Main results$114.45
million earned on activated subscribers in the first month of mailing*;2.90% conversion to purchase from clicks;5% conversion of visitors to subscription;300-350 new subscribers per month;5% increase in the customer base per month (10-15 new subscribers daily).*Without accounting customers who made an order by phone or purchased perfumes at the retail.REVIEW OF THE DIRECTOR OF THE STORE "WORLD PERFUME"- Never regretted the funds spent on the email campaign by HandBox. Costs are 5 times! Only in the first month, the store’s profit increased by almost $ 1150 due to new subscribers. Every month for our newsletter, 300-400 people are signed. In the first week after the subscription, 10-15% of new subscribers order perfume products from us.
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