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You can also include those of your commercial partners, to show who your allies are: people will recognize the most famous brands, but even the lesser-known ones will give their contribution to making an excellent impression. Knowing that you are collaborating with those brands, visitors will understand your value and will be convinced that you could be the right partner for them too. Navigation and expectations The main cause of a lack of trust is the fear of what is not yet known. Make sure that the prospect never feels disoriented when browsing your company website by clearly showing him what will happen if he clicks on a call to action or a link and making the menu as intuitive as possible.
Even small warnings are useful: for example, if a user decides to subscribe to your newsletter, how many wedding photo editing service emails will they receive? Will you sell his address to a telemarketing agency or will you jealously guard it in the archives? If what you communicate actually corresponds to what happens to the visitor who browses the site, this factor will also help make you trustworthy in his eyes. The public at the center of the messages Whether it's you, the marketing team or a content agency writing, don't forget to always address a you, the reader.
The prospect, the buyer persona, the customer, to make sure you get even better reception the message. The user will understand that they are the real interlocutor of your content and will feel involved. Instead of boring visitors to your company website with catchphrases about your brand and the products or services offered, make your readers the protagonists! CONCLUSIONS With these tips in mind, not only the construction of the company website , but every type of B B marketing activity will start off on the right foot to build a bond of trust between you and prospects who will feel safe interacting with you.
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發表於 2023-11-22 11:48:26