How to Generate Creative Ideas: Design Thinking Method

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One of the most sought-after skills in the professional world is the ability to generate ideas. Artificial intelligence can do routine work for humans, but it has not yet learned to come up with creative solutions. In this article, we will tell you about a unique approach that will help you come up with new, non-standard concepts for any task.


Take the free "idea generation" test right now to check your abilities and, if necessary, improve this useful skill. Activate the test by clicking the link .

Not all methods of idea generation help to create solutions that deeply consider on page seo service the needs of people and businesses. The first and most successful method that copes with this task is design thinking.

The creators of the method were Stanford University design engineers who desperately needed a simple step-by-step process so that solutions would not only be technologically perfect, but would also meet the needs of future users. In our country, the method is being actively developed at the ANO "Design Thinking Center" in Moscow.




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Well-known practitioner and director of the ANO “Design Thinking Center” Maria Stashenko shared her comment:
"Design thinking is not a way of thinking or even a creative tool. It is an approach to organizing work to solve almost any problem. The key to a 100% guarantee of creating truly innovative and non-standard ideas is inspiration from observing people's lives, as well as a sincere desire to help users solve problems."

The catalyst and source of the most unconventional creative ideas in the design thinking method is a person. Or more precisely, his behavior and the problems he experiences. To take advantage of all the advantages of the method, you need to go through 6 simple steps:

Empathy: Observe how people do things and what problems they experience.
Focus. Be inspired by the desire to help and improve the experience. Choose what motivates you to take further action.
Idea Generation: Generate a wide variety of ideas in response to your users' problems.
Selection of ideas. Choose something that you can test in your work tomorrow.
Prototyping: Create a mock-up of the solution using available materials.
Testing. Be sure to test your solution with users - does it work? Improve and return to stage 1. You are on your way to creating an innovative product of the future!
The Design Thinking Center claims that all 6 steps of the idea generation process can be completed in just 1 hour. The main thing is that you are assisted by a creative and goal-oriented team of like-minded people.

As you can see, the essence of the method is simple: to generate the maximum of the most unconventional creative ideas, you just need to observe people and be inspired by the desire to help. Good luck and inspiration to you!