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Off when people recommend you for new opportunities.Content Marketing Trends You Need to Know in 2024 (+Tips to Prepare) Rob Glover Rob Glover Last Updated January 29 2024 | Content Marketing Home — Blog — 7 Content Marketing Trends You Need to Know in 2024 (+Tips to Prepare) Whew 2023 was a wild ride eh? Tech CEOs played musical chairs. Social media platforms were upended. Google core updates shook the SERPS like an algorithmic snow globe (we’re not bitter though). What could possibly be the content marketing trends for 2024? It may feel a bit chaotic. But when you step back a bit you see a single theme the search for authenticity.Audiences are on the move looking for answers and advice from people they trust. Meet them there and you’ll be ahead of most other marketers. There’s a lot to unpack here. From AI’s next content superpower Iceland Phone Number to keeping up with the shifting use cases for social media these seven content marketing trends will have you ready to tackle what 2024 has in store Marketers will get intentional about using AI Personalization becomes AI’s new superpower You won’t need to label your AI content (but it better be good.
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Search shifts to social media platforms The demand for video content continues to expand 2024 will be the year of the employee ambassador We’ll see a return to some content marketing basics 2024 content marketing trends Let’s take a closer look at the top content marketing trends to know for 2024 and explore ways you can prepare to take advantage of each one. 1. Marketers will get intentional about using AI Most marketers say they’ve at least tried AI at work. For the last couple of years though many of us simply poked at our AI tools with a stick to see what they could do. The caution was warranted.
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